How to Construct a Gift Chart & Use it to Secure Major Gifts
What Is A Gift Chart? A gift chart is a tool used to determine how many gifts and prospects you will need to raise a specific amount of money. These charts are often
Fundraising
Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector
Non-profit advertising is unique. While the purpose of commercial ads is to sell a product, non-profit ads need to be able to help people understand a specific problem, evoke empathy, and a desire
5 Great Fundraising Videos
Ever think of substituting your fundraising letter for a video? You might want to try it! There’s no better way to stir emotions and draw people in to tell them a story about
A Picture is Worth a Thousand Donations: How Pictures Cause Donors to Act
Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions
How to Write a 2-Page Grant Proposal (Plus A Free Template)
So you’re writing a one or two-page grant proposal, otherwise knowns as a mini grant proposal. The good news is – you only need to write a couple of pages. The bad news
The 3 Most Boring Words in Fundraising Appeals
By: Gail Perry, non-profit consultant, best-selling author, and speaker. Today I’m sharing with you the 3 most overused, most boring and least useful words ever to be used in fundraising appeals. There’s too much
